Finio Logo

We're building the future
of financial planning

At Finio, we're on a mission to make financial planning accessible, transparent, and effortless for everyone in Switzerland.

2025
Founded in Zürich
Swiss Made 🇨🇭
Built with Swiss precision
Future First
Next-gen financial planning
OUR MISSION

Democratizing financial planning in Switzerland

For too long, sophisticated financial planning has been reserved for the ultra-wealthy. We're changing that by combining Swiss financial expertise with cutting-edge technology.

Our platform provides everyone access to the same quality of financial services previously available only to those with millions in assets.

Swiss flag representing our Swiss heritage
OUR VALUES

What drives us

Our values shape everything we do, from how we build our product to how we interact with our clients and each other.

Trust & Security
We maintain the highest standards of security and regulatory compliance, ensuring your assets are always protected.
Innovation
We combine Swiss financial tradition with modern technology to create better financial experiences.
Client First
Every decision we make is guided by what's best for our clients and their financial wellbeing.
Transparency
We believe in clear communication about fees, risks, and performance with no hidden costs.
Inclusivity
We're making wealth management accessible to everyone, regardless of their starting capital.
Swiss Quality
We uphold Switzerland's reputation for precision, reliability, and excellence in financial services.
Financial planning visualization
OUR STORY

How it all began

Finio was founded in 2025 by Nicol Russell and Jason Russell, two former fintech founders who recognized that traditional financial planning was failing to serve the needs of most Swiss residents.

They have set out to create a platform that will combine the trust and expertise of Swiss banking with the accessibility and user experience of modern technology.

Starting with a small team in Zurich, Finio is on a mission to help thousands of people across Switzerland understand and manage their finances better.

WAITLIST

Join the Finio waiting list

Be the first to know when we launch and get early access to our platform.

Be the first to know when we launch

CHAT WITH US

✨ Curious about Finio? We'd love to chat!

Book a call with one of our founders to hear more about our vision, product and plans.

Alternatively, if you have any feedback or ideas to share about Finio, please do so here.